TACTICAL APPROACH OF THE INTERNET INFLUENCEURS (WHO, HOW AND WITH WHAT TYPE OF CONTENT)

Objectives

influence the conversation on Internet about your brand, your products/services or your events

Fields of analysis

• Internet influencers (bloggers, tweeters, members of social networks or discussion forums)

Method

collect and corpus building
discourse analysis
Internet influence analysis (relevance x influence)

Sources

• sources of open discourse on the Internet (blogs, microblogs, discussion forums, social networks)

Livrables

• TOP key influencers (relevance x influence)
• key elements of their speech (words, phrases, themes)
• cross analysis with your brand positioning