Actual cases
To illustrate our approach, this page lists some actual cases which we wrote as a result of the following typical studies in which we were involved recently. To ensure confidentiality, some names of companies and topics have been hidden in these files.
List of actual cases :
| Heading and case summary | Type |
|
Chinese market study for an industrial product :
an industrial group was wishing to identify buoyant market segments in China for one of its industrial products. A processing and a study of several thousands of related Internet pages has enabled us to identify two significant market segments and an emergent one ... > download the case (pdf) in FRENCH |
market |
|
IT investment benchmarking of a worldwide leading service company :
within the framework of its IT (information technology) investment a big service company was seeking to obtain qualitative and quantitative benchmarking data on a leading competitor. A fine research on Internet has enabled us to extract a sufficient quantity of information in order to reconstitute the competitor investment portfolio ... > drafting in progress, please subscribe to receive it as soon as it is published |
competitors |
|
Supplier worldwide study of a technological component :
in order to develop a new product, a high technology product manufacturer was searching for a supplier of a complex technological component. An advanced search on Internet has enabled us to identify about fifteen potential suppliers and at the same time to compile around hundred data related to corresponding component properties ... > download the case (pdf) in FRENCH |
technologies |
|
Mobile email market study :
a survey firm was wishing to study recent trends in the mobile email market. Processing of telecom press over the 5 last years has enabled us to draw basic trends on the growth of this service and on the respective role of major field stakeholders ... > drafting in progress, please subscribe to receive it as soon as it is published |
market |
|
Convergence telecommunication and industry :
a consulting firm, working on convergence aspects between telecom applications and other industries, was seeking to quantify evolution of this convergence with principal industrial sectors. An advanced processing of both telecom press and press related to two industrial sectors, has enabled us to build quantitative indicators of convergence and to compare respective progress in the two sectors ... > drafting in progress, please subscribe to receive it as soon as it is published |
market |
|
"Disruptive strategy" trends :
within the framework of a seminar dedicated to "disruptive strategy" for companies, a speaker was wishing to analyze the evolution of this topic over the five last years. A processing of French press over this period has enabled us to extract : the types of most quoted disruptions and their respective evolution, as well as the associated industry sectors ... > drafting in progress, please subscribe to receive it as soon as it is published |
other |
|
Speech analysis on a national service organization :
a French national organization of services was seeking to study the speech on itself : to know who speak about it (in particular its target actors) and what is the content of the speech, compared to key messages it was wishing to deliver. An in-depth analysis of Internet sites which quoted the organization has enabled us : to qualify and quantify actors of the speech, to build a kind of barometer of regional notoriety, and to measure intensity of 5 key topics in the speech of its target actors ... > download the case (pdf) in FRENCH |
image |
|
Means of communication evolution in a service sector :
a supplier in a service sector was wishing to analyze recent evolution of communication means in this sector to define its offer strategy. A retrospective analysis over the 10 last years of related sector press has enabled us to identify : the most quoted means of communication, their evolution in time, and to deduce useful tracks to position its future offer ... > drafting in progress, please subscribe to receive it as soon as it is published |
market |
|
Decision mechanisms governing the choice of a specific product (trend study) :
a trade association was seeking to understand recent evolution in decision mechanisms governing the choice of an industrial product. A quantitative and qualitative analysis of the sector related press has enabled us to study the time evolution of most quoted actors and to illustrate the obtained trends by extracting and analyzing typical elements of the associated speech ... > drafting in progress, please subscribe to receive it as soon as it is published |
market |
