Competitor studies

  We can study your competitors very closely and help you to build an “intimate” knowledge of their vision and their strategy. On the one hand, we cross and “exhaust” any useful information source, written in any language (*), ensuring we can identify any traces left by those involved. We also have the capacity to perform very detailed analysis on anything said by those people, finding contradictions, identifying trends (retrospective analyses) and recurring topics, etc.

  We can also compile both qualitative and quantitative information (numerical data, financial, etc.) on your competitors, from different sources of information, to perform detailed benchmarking studies.

  Examples of studies :

• speech analyses of management (their strategic considerations)
• detection of networks of influence (their capacities)
• identification of strategic segments (their visions)
• worldwide or local geographical positioning strategic moves (their actions)
• fine benchmarking (their means)
• etc.

(*) we have standard tools for processing around fifteen languages and we work closely with partners that specialize in (mother tongue) translation