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  We precisely measure the impact of a trademark or a product name through all information sources useful for analysis. Using advanced information processing technologies we can extract the “essence” from the relevant speech.

  Just like for our other studies, we analyze results in collaboration with our customer company. However, we can also work together in collaboration with expert partners (notably semiotics) on these aspects.

  Examples of studies :

• Extraction of concepts associated with your trademark or brand name
• Identification of people who make pronouncements on your trademark or brand names
• Monitoring over time and detection of breaches
• Comparative analysis with other key trademarks or brand names (competitors or other key actors)
• etc.