Market research

  We implement means and methods for performing thorough research on your market or your target customers. We identify trends, new market segments, latent needs, and also customer satisfaction and loyalty indicators.

  Examples of studies :

• Trend analysis of local and international markets :
  extraction of major/emergent key market components (products or services, applications, state of the art or over time, etc.). Each market is analyzed in the local language of the countries involved (English, Spanish, Portuguese, Chinese, etc.).
• Identification of actors and their respective actions in this market :
  competitors, organizations, opinion leaders and experts.
• Customer needs analysis : we offer multisource studies, by interrelating your internal data (questionnaires, call center transcripts or conversations, emails) with external data on the Internet (weblogs, discussion forums, etc.).
⇒ Request our "customer intimacy brochure"